Senior Manager or Director, Product Marketing

Location: Bellevue, WA
Experience : 4+ years direct experience
Employment Status: Full Time, Permanent

Our client makes enterprise-class Human Resource software that combines the strength and control of SAP with the power and flexibility of Microsoft Office SharePoint. As an SAP-certified partner, enterprise applications from our client will  enforce compliance with corporate processes and maintain the integrity and security of corporate data.  Our clients' innovative human capital management software product addresses the needs of large enterprises seeking to quickly and dramatically decrease internal expenses through automation.  

Join an exciting company that is going against the economic trend - in providing cost cutting products, our client is actively growing!

We are recruiting a leader to help drive the definition, awareness and sales of our client’s software products. As the Director, Product Marketing, you must have a passion for creating compelling messages and sales tools, have a familiarity with HCM and HR software, have obtained previous experience supporting strategic enterprise sales efforts, and possess a resourceful attitude required for success in a dynamic startup.

This is a critical role that needs a motivated, experienced marketer who can demonstrate a track record of high productivity on tight deadlines. This is a foundational role in an early stage company that will own all outbound messaging and sales tools and serve as a thought leader externally in the industry and a team leader inside the company.

Also, as a member of our client’s management team, the Director, Product Marketing also will be expected to contribute to product and company strategy. Superior oral and written communications evidence and skills are a necessary component of the candidate's profile.

RESPONSIBILITIES:

• Lead a team of external and internal resources to create world class product collateral and sales tools.
• Oversee the definition, implementation and maintenance of our client’s external web properties.
• Identify, segment and communicate with end customers.
• Serve as a thought leader on HCM/HR innovations in the external community through blog postings, conference participation, and other outbound communications.
• Work closely with sales force to develop and execute sales support programs and sales tools.
• Budget management, track and cost allocation, drive efficiencies.
• Write, proofread and edit, and manage external and internal resources to accomplish these tasks.
• Define, and drive direct market research to gain knowledge about customer requirements and attitudes.
• Manage external creative resources and recruit and develop an internal product marketing team.
• Lead creation of product messaging, sales tools, web and print collateral and other materials.
• Research customer needs and provide input to product direction.
• External evangelism and sales support.

QUALIFICATIONS/REQUIREMENTS:

• 4+ years experience in enterprise software product marketing to large organizations in partnership with strategic direct sales efforts
• BA/BS degree, MBA a plus.
• Exceptional, high output writing and editing skills in a business-to-business marketing context. (A minimum of two business-to-business technical marketing writing samples are required at application.)
• Demonstrated capacity for developing and implementing persuasive marketing messages.
• Aptitude for determining the optimal way to position software products in the market.
• Proven capability to lead a team in product planning and launching software products to market.
• Proven track record of creating and executing on high-impact go-to-market strategies.
• Proven ability to translate technical & customer information into product requirements.
• Passion for analyzing products, customers and market dynamics.
• Experience managing marketing, content creation and design teams
• Strong organizational, analytical and prioritization skills.
• Demonstrated capacity for developing and implementing persuasive marketing messages.
• Experience marketing HCM or HR products
• Dynamic and engaging oral communications, including public speaking, and formal presentations to senior management.
• Experience managing marketing and design teams.
• Experience with website usability, online surveys and focus groups.
• Familiarity with web analytics tools such as Google Analytics
• Strong Microsoft SharePoint, Microsoft Excel and PowerPoint skills are mandatory.

Excellent benefits, stock options & visibility in a high growth, emerging company!